Naomi Amber
Meta AI Ray-Ban Meta
Brand Campaigns Temple University Ad Campaigns YouTube Channel Graphic Design Freelance Work Resume
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Naomi Amber

Meta AI

Introducing Meta AI: A Friendly, Social-First Experience That Sparks Curiosity and Drives Real Engagement

Campaign Overview

Develop a social-first strategy to encourage discovery, exploration, and real world use cases of Meta AI. The campaign aimed to demystify AI, positioning it as a creative collaborator rather than a replacement.

My Role

  • Strategic Planning

  • Playbook Development

  • Content Development

  • Filming / Production

  • Project Management

    Results

  • Ray-Ban Meta’s YouTube channel surpassed 50K subscribers in under a year, while its TikTok presence grew to over 400K followers (and counting), powered by high-performing content series I co-created and produced to drive engagement and expand the brand’s reach across both platforms.