Ray Ban Meta

Project Overview

The task was to develop cross-platform social strategy aimed at transforming Ray-Ban Meta smart glasses from a tech novelty into an essential lifestyle accessory. By meeting audiences where they scroll, the campaign leveraged TikTok, YouTube, and Instagram to normalize the product and enhance its cultural relevance.

My Role

• Strategic Planning

• Playbook Development

• Content Development

• Filming / Production

• Project Management
  

  Results

• Ray-Ban Meta’s YouTube channel surpassed 50K subscribers in under a year, while its TikTok presence grew to over 400K followers (and counting), powered by high-performing content series I co-created and produced to drive engagement and expand the brand’s reach across both platforms.

  
  Extra Deliverables

  Managed the end-to-end production of custom Ray-Ban Meta sticker pack for Instagram, now featured on GIPHY and accessible worldwide.