Simplisafe

Campaign Overview

Launched SimpliSafe’s influencer marketing program with the goal of driving brand trust and product consideration among digitally savvy consumers, particularly adult male audiences on YouTube. The campaign focused on building long-term creator partnerships to deliver authentic, informative content that resonated with home security shoppers.

My Role

• Influencer Sourcing & Vetting

• Client Relationship Management

• Budget and Contract Oversight

• Performance Tracking and Reporting
  

  Results

  Developed a multi-million dollar, scalable influencer program for SimpliSafe on YouTube, resulting in over 1,000 sponsored videos across 596 creators and more than 1 billion views. The evergreen program continues to grow month over month, fueled by strong historical performance and ongoing strategic testing. 25% of creators tested have converted into long-term partners due to consistent results and audience alignment.