Grubhub

Campaign Overview

Uncovered insights into how to make gaming a core brand pillar for Grubhub, building the strategy through partnerships with top streamers, esports teams, and tournaments. In parallel, we scaled Grubhub’s TikTok presence into a foundational strategy across organic and paid content. TikTok influencer collaborations become a key driver of increasing brand & cultural relevance as well as key community engagement.

My Role

• Influencer Sourcing & Vetting

• Client Relationship Management

• Budget and Contract Oversight

• Performance Tracking and Reporting
  

  Results

  The campaign generated over 6.4 million views and 960,000+ engagements, driving a measurable lift in app downloads, website traffic, and promo code redemptions. Following key activations, Grubhub saw a significant spike in order volume within a 24-hour period, demonstrating the impact of culturally relevant content and influencer-driven engagement on both brand visibility and conversions.

  Extra Deliverables

  As part of Grubhub’s Sound Bites virtual concert series, I assisted in coordinating influencer attendance and live content creation. Creators shared in-the-moment reactions, behind-the-scenes clips, and branded callouts that helped amplify the experience while supporting emerging artists and charitable causes.