Naomi Amber
Meta AI Ray-Ban Meta NerdWallet Keeps SimpliSafe
Brand Campaigns Temple University Ad Campaigns
Naomi Amber

Meta AI

Introducing Meta AI: A Friendly, Social-First Experience That Sparks Curiosity and Drives Real Engagement

Campaign Overview

Develop a social-first strategy to encourage discovery, exploration, and real-world use cases of Meta AI. The campaign aimed to demystify AI, positioning it as a creative collaborator for users rather than a replacement for human creativity.

My Role

  • Strategic Planning

  • Content Production

  • Influencer Collaborations

  • Filming & Production

  • Reporting & Analysis

    Results

  • The Meta AI campaign achieved over 30 million users reached across Instagram, Facebook, and WhatsApp, generating more than 500,000 engagements including likes, comments, and shares. We produced over 200 dynamic content pieces such as Reels, Stories, and carousels, which contributed to gaining more than 1 million followers across Meta’s social channels. Strategic partnerships with influencers and creators amplified authentic storytelling, including high-profile talents like NBA star Jared McCain.