Keeps

Campaign Overview

Supported the development of Keeps’ YouTube-first influencer program, aimed at driving awareness and website traffic among a male-dominant audience. One of the biggest challenges was getting creators to speak authentically and engagingly about men’s hair loss—a topic often viewed as taboo or clinical.

My Role

• Influencer Sourcing & Vetting

• Client Relationship Management

• Budget and Contract Oversight

• Performance Tracking and Reporting
  

  Results

• The ongoing campaign proved to be a high-performing, evergreen initiative for Keeps. With over 588 sponsored YouTube integrations from top-performing creators, the program has generated over 11 million impressions and driven over 1 million direct clicks to the Keeps website. Beyond performance metrics, the campaign helped destigmatize conversations around men’s hair loss, building lasting trust and brand affinity with a hard-to-reach male audience.