NerdWallet

Campaign Overview

To help NerdWallet rank in TikTok’s most-searched personal finance conversations, we launched their first influencer campaign on the platform. The goal: create content that was both search-friendly and scroll-stopping. We partnered with travel, finance, and business creators to develop attention-grabbing videos aligned with trending formats and TikTok-native storytelling.

My Role

• Creative Brief Development

• Influencer Strategy Development

• Influencer Sourcing & Vetting

• Client Relationship Management

• Budget and Contract Oversight

• Performance Tracking and Reporting
  

  Results

• The TikTok influencer campaign successfully positioned NerdWallet within the top 6 search results for key personal finance terms. Partnering with travel, finance, and business creators, the campaign generated over 1 million views and counting, with more than 40,000 engagements and 15,000 direct clicks. By aligning content with trending formats and TikTok search behaviors, the campaign drove both visibility and meaningful interaction, marking a strong entry into the personal finance conversation on TikTok.